About Bayo

Bayo Adelaja is passionate about two things, social entrepreneurship and African communities. Putting her “passion into action”, has led her to dedicate her time to empowering entrepreneurs to build healthy, scalable and sustainable businesses that contribute to the development of Africa.

Having successfully run a number businesses, each gaining attention and accolades in their own right, Bayo makes building businesses easy and understandable. She works exclusively with entrepreneurs focused on creating opportunities for growth on the African continent. She particularly focuses her efforts on entrepreneurs who are ready to “build a better business, today”.

Through the power of business coaching, Bayo equips and empowers business men and women to accept the problem and develop a suitable solution. This is most effectively experienced during a one-on-one session with her or even more so through the Live “Build Better” Workshops she hosts in different cities on the continent and in the diaspora.

With more young Africans living today than any other time in history, there is more opportunity than ever for entrepreneurs to bridge the gap between where we are and where we want to be.

By harnessing the “power of youth” we can build businesses that not only draw from the experiences of the generation before us, but build on their successes and failures with the added advantage of technology.

After 16 years in the UK, during which time Bayo studied at Durham University and the London School of Economics (earning her 3 advanced degrees), Bayo now lives in Abuja, Nigeria with her family where she enjoys contributing to the entrepreneurial ecosystem in the country’s capital.

Here’s an overview of the programs

The Branding Session

The Branding Session is Bayo’s research based one-on-one program for entrepreneurs who have an idea, service or product that they are ready to put to market.

This 45 minute session guides you through Bayo’s must-haves for building a strong brand. Its these must-haves that have gotten Bayo the awards, press and recognition that her brand has today. It is also because of these must-haves that she is a trusted consultant when powerful people are having conversations about African entrepreneurship.

Before the session you will be required to fill in a detailed questionnaire that will help Bayo assess your current brand position, your brand vision and your brand goals. By the end of the session you will have a clear and detailed plan for your brand development as well as a sensible timeline to make it happen.

Are you ready to create a better brand?

Yes! Reserve my slot
The Marketing Session

As you can imagine, Bayo could have chosen any 4 topics to focus on in these sessions. So, why marketing? According to Bayo, based on her experience with entrepreneurs, marketing is the most misunderstood business development tool, bar none.

Having said that, Bayo’s definition of marketing is entirely in relation to market placement. Through her program, we work with entrepreneurs to define, understand and develop a customer acquisition strategy that responds effectively to the market placement of the business in question. This application of marketing has helped Bayo in the past as she not only developed her own businesses, but the businesses of her clients.

The pre-session questionnaire will help your coach evaluate your market placement, and during the action-packed session, the program will help you better define and understand your market placement so that you can develop a customer acquisition strategy that works!

By the end of the session you will have a clearer view of your competition, their strategies and what your customers expect from you as a business in your chosen field. Are you ready to get more customers?

Yes! Reserve my slot
The Idea Work Session

In the early days of her entrepreneurship journey, Bayo had trouble focusing on one idea at a time. In fact, she had so much trouble she came up with a fail-proof way to get rid of bad ideas and develop great ones instead.

Over the years, Bayo has tweaked and re-worked her idea development method, and now she is sharing it with people who share her passion for Africa. If you are interested in developing a business idea, then you are in the right place. We can help you focus, harness your power and position yourself for success.

Having worked with over 1000 entrepreneurs, Bayo firmly believes that “entrepreneurs are not born, they are made”. To her, entrepreneurship is a “logical and courageous response” to a problem that affects you or the people you care about.

Through Bayo’s program, we will share great tactics to get your entrepreneurial juices flowing and help you turn your formless idea into a real-life business proposition.

Are you ready to take the next step in your entrepreneurship journey?

Yes! Reserve my slot
The Fundraising Session

The Fundraising Session is our program’s most sought after session because this field is the one in which Bayo gained the most notoriety. However, she would quickly add that the notoriety would never have come if she had not mastered the other three areas of her expertise. This session is for people who have built a business, and are ready to take it to the next level.

As an experienced fundraising consultant, Bayo has helped over 150 entrepreneurs better understand their position and challenges in terms of investment readiness. If you have a vision for your business that you cannot reach without an influx of cash, this fundraising session is the perfect next step for your business.

After receiving your pre-session questionnaire and assessing your investment readiness potential, in the session, your coach will walk you through your fundraising options which include crowdfunding, angel investment, accelerators, boot-strapping and venture capitalists.

No business is the same and we have worked with enough entrepreneurs to have gained a wealth of information that will be invaluable to you. Are you ready to explore your fundraising options?

Yes! Reserve my slot

Ask Yourself...

Are you ready to stop falling at the same old hurdles?

If you are ready to commit to running a business that will change African lives for the better, and make money, then you are in the right place.

Our coaching service is all about bridging the gap between where you are and where you need to be. We know you are capable of greatness and it is our job to bring that greatness out of you. Anything is possible with hard work and perseverance. With our help, your perseverance will not be in vain!

Business ideas don’t come out of thin air, they come out of your passion. We’ll help you put that passion into action. We’ll help you create clear plans, set strong goals and we’ll give you the tools to get there.

If you’re ready to take the next step, sign up for a business coaching session today.

I’m ready!Reserve my slot