Letter from our Founder to encourage our community

Hi there,

So much has changed in such a short space of time and I don’t know how to feel about it. I’m of course referring to the dreaded “Rona”, the big awful that has forcibly invited each of us to sit ourselves down, refocus, rejig and build capacity to endure the uncertainty that is to come.

One of my favourite things to remind entrepreneurs of is the effect of our insecurities on our endeavours. It’s a crude expression of Occam’s Law in that our insecurities manufacture insurmountable ordeals that deter us from doing what is tried, tested and obvious.
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Insecurities left unmanaged will find you in your business, and they will limit your ability to move, grow and envision a future beyond the barriers of the comfort zone you have built around you. Rona has forced me to reckon with an insecurity that I have lived with for years; a debilitating fear of change.

The illustration I have frequently used to explain the depth of my fear of change is my reaction to a colleague’s role being re-vamped. It was to be changed from top to bottom, the title, the duties, none of it was to remain the same. She was ready to roll with the punches and I sat next to her hyperventilating, imagining the stress and tribulation that would befall me if I too had to experience such a mammoth change in my own work life. I was 22 at the time. Since then I have built this business and dealt with extreme highs and excruciating lows that come with entrepreneurship at this level. Yet, I live and breathe. Yet I create, I build and I work towards a better day. This will not break me and it won’t break you either.

We have each lived through change, hardship, extreme difficulty and challenges that have been overcome and won. This too shall pass. No matter how bad it is right now, there will come a day when it is better. The hope for a better day has been my saving grace over the past few weeks and I am assured that those days will arrive soon(ish).

I hope that short story encourages you in this time. The world is changing, the world has changed. So have I, so have you.

I’m spending each day in self-isolation reminding myself that some of the best innovations come in a downturn, that this is the best time to delve deeper into understanding the needs of our beneficiaries and it’s the perfect time to lean in rather than back down.

Wishing you and your loved ones good health and safety,

Bayo Adelaja | Chief Do-er at Do it Now Now | This is how I got here